Many mid-sized businesses already use AI without giving it much thought. Promo captions get drafted with a chatbot, product photos get cleaned up with an image generator, and customer chats are starting to be answered automatically. Until now, all of that has happened in a space Indonesian copyright law does not specifically address. That is starting to change.
What happened this week
At a working meeting on 6 October 2026, the House of Representatives' legislation body (Baleg) and the government agreed to finish deliberating the Copyright Bill no later than 17 December 2026 (Suara.com, Tirto). The bill amends Law Number 28 of 2014 on Copyright, and one of its topics is works created with artificial intelligence.
The schedule has already shifted once. Baleg chair Bob Hasan said initial deliberation can only begin after the parliamentary recess, and Antara reported that follow-up meetings are planned for the sitting period starting in November 2026 (Antara). The completion deadline, he said, stays the same.
The government submitted 1,117 items in its issues inventory (DIM), and 181 of them are new substantive material.
One point needs to be clear: as of today the bill has not been passed, and 17 December is the target for finishing deliberation, not the date any rule takes effect. The content can still change. But the direction is clear enough to start preparing.
What the bill says about AI
According to the proposers' presentation reported by Hukumonline, three points relate directly to AI:
- Criteria for protecting AI-based works. A work can be protected when there is human creative contribution in it.
- A duty to disclose the use of AI.
- A ban on AI misuse, including deepfakes and imitating someone's style without permission.
The proposed draft also requires digital platforms to prevent, detect, and stop copyright infringement. This responds to Constitutional Court Decision Number 84/PUU-XXI/2023, because the current rules only cover operators of trading venues, not platforms built on user-generated content.
Why this is a business owner's problem, not just a creator's
Copyright usually brings musicians or writers to mind. Yet any business that produces marketing content regularly is creating works every week: promo designs, catalogue photos, short videos, blog articles.
If the law moves in the direction of the proposed draft, some questions will land on your desk:
- If a competitor copies a promo design made entirely by AI, can you claim it belongs to your business?
- If disclosure becomes mandatory, where and how do you state it?
- If your marketing team asks AI to imitate a particular illustrator's style, who carries the risk?
There is another side to this. If human creative contribution becomes the test, work built through a clear process is actually easier to protect. A brief written by your team, design direction, and revisions chosen by a person all show that a human decided the final result. A business that never records any of this will struggle to show anything when a dispute comes up.
The definitive answers will only come once the final text is published. But the questions can be mapped now.
Mapping AI use in your business
The most practical approach is to map where AI is already working, starting with what the public sees.
The top layer, public content, sits closest to the disclosure and style imitation issues. The second layer, customer conversations, is about being honest regarding who is replying. The third layer is usually internal and lower risk. The fourth is the one most often forgotten: what material you give the AI, and whether your business actually has the right to use it.
What you can tidy up this week
These steps are cheap and useful whatever the final outcome:
- List the AI tools your team uses. Who uses what, for which tasks.
- Flag public content made with AI. An internal note is enough for now: which pieces were made entirely by AI, and which were reworked by a person.
- Keep a record of human contribution. Briefs, sketches, revisions, and final decisions. If human creative contribution becomes the basis for protection, these records will speak for you.
- Stop prompting AI to copy specific people's styles. Replace it with your own brand style guide.
- Set one position on disclosure. For example, the chat assistant introduces itself as an assistant, and AI-made promotional content carries a label in whatever format the final rules set.
Where Karyaiwan fits
The fifth step is the hardest to keep consistent when AI use is scattered across many tools and personal accounts. That is where Karyaiwan becomes relevant.
Karyaiwan is an AI employee platform for businesses with two roles: AI Customer Service, which replies to customers across channels, and AI Operation, which handles the team's daily work. Both connect to WhatsApp, Telegram, Gmail, and Google work tools such as Drive, Sheets, and Calendar.
What matters in the context of this bill is how it is set up. You teach the AI yourself, using your prices, FAQs, and business policies. That means the ground rules, including how the AI introduces itself and what material it may use, are written once in one place rather than depending on each team member's habits. If the final law requires changes, you only update that policy.
Karyaiwan does not replace legal advice. But centralised AI use is far easier to put in order than scattered use.
Closing
The Copyright Bill is not final, and changes are quite possible before mid-December. What is certain is that AI use in business will be questioned more often: who made it, from what material, and whether customers were told. Businesses that already keep records and a clear policy will answer calmly. Those that do not will be busy retracing months of past work.
If you would like to map AI use in your business and see whether Karyaiwan suits a centralised setup, talk to our team on WhatsApp at +62 823 1499 5005.